08.05.2018, by Elena Van der Baan
Who the F*&k is Alice?
Crisis, crisis, crisis… The digital dimension is now inseparable that defines our social and personal status. We continuously stream our lives, our activities and our relationships, seeking attention or just fun. Technology has become a continuous affirmation, construction of identity and documentation, through mobile devices and online platforms. This can cause global anxiety about how our identity is being portrayed. In fact the need to be updated and online 24/7 affects both our professional and personal worlds. The aim of the third wave of social platforms after Whatsapp and Snapchat is Augmentation. Its aim is to intensify the virtual and physical realm, by placing a layer over public and intimate expression in an innovative and exciting way.
Right here right now
The main element that characterizes our perception of reality is the “BEING” in a specific space and a specific time, and that is all it should matter, because that the is the only thing we have influence on and not the past nor the future. In a virtual sphere we should be free to represent our identity in any way we want, however this sphere imposes rules and dogmas that alter the way we want to express ourselves.
Famous words of Rene’ Descartes “I think, therefore I am”, explaining that our identity is defined by that one thing that we use to interact with reality-our body, which allows us to differentiate ourselves from others.
This is where Augmented reality kick in! At the very beginning the physical (First Space) and the remote (Second Space) were two completely separated dimensions. However Augmented Reality (Third Space), eliminates this differentiation by elevating them on a multi-sensory and perceptual level by blending them in an experiential layer. This is where every realm, the remote, physical, tangible and virtual become an aspect of an identity.
“As consequence of applying Augmented Reality our physical environment (and reality) would become a Sandbox platform- allowing users to freely manipulate and apply digital content within it” -Galit Ariel
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