December 20, 2017

360 Aftermovie Eneco Tour

WHAT IS THE CASE ABOUT

Eneco Tour was held in 2016 in Breda. The province of North-Brabant in combination with Eneco were looking for a new way of engaging consumers with the Eneco Tour and wanted something new.

WHAT WAS THE EXPERIMENT?

Capturing the experience of feeling ‘actually present’ at the Eneco Tour for consumers who could not attend. By using 360 degree technology, we were able to provide an experience that would go beyond regular 2D images, allowing for immersiveness at the start/finish line and on the back of a particpant.

RESULTS & INSIGHTS

An aftermovie in an 360 environment allows for an interesting point of view in terms of engagement. However, length of an interactive aftermovie is something that should be taken into consideration, as 5+ minutes decreases interest and engagement.