December 20, 2017

AEGON Virtual Reality Candidate Experience Journey

WHAT IS THE CASE ABOUT

A lot of large companies and sectors have difficulties to attract a new type of young talented employees due to fierce competition and a less attractive (old fashioned) image. This project optimizes the candidates experience journey in an innovative way to get the best candidates and to let them feel being part of the company as from the start. However, an innovative candidate experience is difficult to realize with traditional media.

WHAT WAS THE EXPERIMENT?

‘Experience a day at AEGON in VR’. Creating an enriching Aegon customer experience journey, by means of real-time CG VR and 360o movies, so that candidates feel like having worked at Aegon. The candidate is, among others, part of a lunch meeting to experience an informal meeting with future colleagues while being able to peek around to witness how people behave, dress and enjoy the high quality of food offering

RESULTS & INSIGHTS

To do this, this project digitally captured all important experience moments to create a VR Candidate Journey. Especially for international companies it can save time and money as it enables candidates to already experience the company culture without having to travel abroad. Because of the use of Samsung gear VR it is easy accessible for a large target audience.