November 6, 2019

Nickelodeon’s Slimefest

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On Saturday the 14th of September 2019, The Creative Lab was able to send five students to Nickelodeon’s Slimefest! This event took place at Movie Park Germany, an amusement park that is known for its attractions and areas based on movies and TV series. Slimefest is a live event that is marketed towards kids and teens. The German edition of this event featured creators such as the famous pop singer-songwriter Mike Singer and the musical duo Bars and Melody, known from ‘Britain’s Got Talent’. During the various performances, children can get slimed in what is known as the ‘slime pit’. The slime pit is an area in front of the stage where kids and teens between the ages of 8 to 17 will be guaranteed to get slimed by the three slime-shooting cannons.

The Backstage Experience!

After arriving at Moviepark Germany, the students first got the chance to explore the roller coaster, the park itself and to prepare for the live event that would start later in the day. They met up with BUas alumnus Andreas Finzel, who works for Viacom; home to the leading portfolio of global platform entertainment brands such as Comedy Central, Paramount Pictures, MTV, and of course Nickelodeon. He made this extracurricular activity possible and gave International Media and Entertainment Management students the opportunity to get some unique insights into the industry. Andreas also provided the students with exclusive crew passes that allowed them to go where other visitors of this event could only dream of going! They got the opportunity to go backstage, where they were able to interview industry professionals that worked at the event, as well as attend the soundcheck, which was an amazing opportunity to see industry professionals at work. The experience was documented and captured by the students with lots of photos and videos.

“It was incredible to get such a close and personal look on how a big event like this is organized on the day itself.” – Tessa van Dalen, Lisanne van Lier and Brenda van der Linden

Another cool feature that the students got to try out during their visit was the VR-experience used for Slimefest, in which the VR-glasses transported them to another world where they could virtually experience another ‘live’ concert. In this VR-world, the students could see a rock band performing on a fancy cruise ship. The remote control allowed them to move around to different places on the ship. They even went on the virtual stage! Slimefest wanted to create the same experience by placing 360-degree cameras on stage.

Gaining Industry Insights

Besides having loads of fun, the students also worked on the assignments, provided by Viacom and The Creative Lab. One of these assignments was to produce a video clip, showcasing the event and the experience. This allowed the students to work on their camera and editing skills. The second assignment was to create a business pitch on the possible improvements for Nickelodeon within the entertainment economy, especially in terms of marketing, innovation and promotion to the audience, consisting of kids and teens. 

“There was a lot of value in experiencing an event like this and getting to personally talk with industry professionals about their jobs. It gave us some great new insights into the media and entertainment industry. We would like to thank Andreas Finzel, Viacom, Nickelodeon, Slimefest and The Creative Lab for this unique opportunity!” – Tessa van Dalen, Lisanne van Lier and Brenda van der Linden

To get an even better impression of our time at Moviepark Germany and SlimeFest, the students have created a video about their trip, which you can watch right here


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