December 20, 2017

TEDxBreda

WHAT IS THE CASE ABOUT

TEDx is a program designed to help communicaties, organizations and individuals to spark conversation and connections through local TED-like experiences. In order to provide an meaningful experience, an 360o movie was requested.

WHAT WAS THE EXPERIMENT?

Creating an experience to caputre and showcase all the best the local TEDxBreda has to offer while not missing any imporant and crucial detail. Rather than providing the entire talks in 360o, the aftermovie was created in a way to bring across the experience of actually being present.

RESULTS & INSIGHTS

Insights has revealed that the presence has a positive impact when the consumer can view the content and surroundings at his or her own pace. The feeling of experience content in 360o allowed to provide much greater insights in the actual location and whereabouts of the event.