December 20, 2017

XSTNCE

WHAT IS THE CASE ABOUT

GoShort Film Festival in Nijmegen is all about film. One of the challenges was to provide a new type of experience that hasn’t been done before.

WHAT WAS THE EXPERIMENT?

XSTNCE is a 360 degree short film, produced by the interns of The Creative Lab. Put on the Samsung Gear Virtual Reality headset and become a character in the film yourself. Find out about Professor Eilo Grand and his assistant Zena Tanning whom are working on the secret XSTNCE project. They seem to have achieved a major breakthrough. However, when things seem to go well, they run into some problems. Technological as well as personal. Will the XSTNCE program succeed? And how well do the researchers actually know each other?

RESULTS & INSIGHTS

After the initial ‘immersion’ into the script, viewers of the film were satisfactory with the acting and the empathy for the characters in the story. But the best results were made with the second part of the film where a classic ‘delay’ technique build tension and close-camera acting delivered exitement ‘right in their faces’.