08.05.2018, by Elena Van der Baan
Who is Alice?
We continuously stream our lives, our activities and our relationships, seeking attention or just fun. Technology has become a continuous affirmation, construction of identity and documentation, through mobile devices and online platforms. This can cause a global anxiety about how our identity is being portrayed. In fact the need to be updated and online 24/7 affects both our professional and personal worlds. The next step is augmentation. Its aim is to intensify the virtual and physical realm, by placing a layer over public and intimate expression in an innovative and exciting way.
Right Here Right Now
The main element that characterises our perception of reality is the “BEING” in a specific space and time, and that is all that should matter, because that is the only thing we have influence on. In a virtual sphere we should be free to represent our identity in any way we want, however this sphere imposes rules that alter the way we want to express ourselves.
Famous words of René Descartes “I think, therefore I am”, explaining that our identity is defined by that one thing that we use to interact with reality – our body, which allows us to differentiate ourselves from others.
This is where augmented reality kick in! At the very beginning the physical and the remote were two completely separate dimensions. However augmented reality, eliminates this differentiation by elevating them on a multi-sensory and perceptual level by blending them in an experiential layer. This is where every realm, the remote, physical, tangible and virtual become an aspect of identity.
“As a consequence of applying augmented reality our physical environment (and reality) would become a sandbox platform – allowing users to freely manipulate and apply digital content within it” – Galit Ariel