October 2, 2017

Future Festival Toronto 2017

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Our pick of the most innovative trends featured at this year’s Future Festival presented by TrendHunters: 

1. Condensed Broadcasting

Information these days needs to be short and compact. When introducing new topics, today’s consumers don’t want to spend a long time gathering information. But what are the implications of this? For fast information apps like Pocket, where you can save articles for later, and Circa, which distills all your news down to facts so you can stay informed on the go are great examples on how to cater to consumers

How to implement this?

By keeping product and store information short, up to date and easily available customers are more likely to stay interested. If the product is simple, keep the information simple.

2. Social Store Entertainment

When it comes to catering the younger generations, stores are now looking into incorporating elements of social media into the shopping experience. Especially the ‘sharing’ mentality is drawing in young adults who have some money to spend. Memomi, a high-end digital mirror, is a perfect example of this. The mirror films you try on make-up or clothes so you can compare looks and outfits. The mirror can then send the video to your phone so you can share it with friends or family for advice. It turns a shopping experience in a social experience. In-store selfie competitions or virtual showrooms are great ways to make a mundane task fun.

How to implement this?

By surprising customers by turning money spending into an interesting or valuable experience.

3. High-Tech Takeout

Fast Food brands are branching out by giving packaging new life and meaning. For example, McDonalds came out with the Happy Box, which turns a HappyMeal box into VR goggles. Children always seem to have a natural talent when it comes to the world of technology. It’s not strange to see a 2-year old holding a tablet, pressing buttons faster than their parents. This trend doesn’t necessarily cater just to fast food or children, as we have seen with Heinz ketchup bottles. The code on the package links the consumer to interesting recipes. Another example is Zappos, a shoe brand, that came with a shoebox that could be repurposed. In their campaign ‘I’mNotABox, they encourage consumers to share their creations online.

How to implement this?

Try to be creative with your packaging just as much as you are with the product itself. When people enjoy the packaging even before using a product, they are far more likely to want to share their experience.

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